Category Archives: Setting up a business

Help and advice on setting up a business

7 reasons to have a website

7 Reasons to have a website

1. Great first impression.

A professional website acts as an impressive first contact, convincing the potential customer that they need what you are offering and inviting them to contact you, via telephone, email or contact form on your website.

2. Open 24/7.

A website is a cost-effective tool that allows your business to attract new customers continuously 24/7.

3. Increase your target area.

Attract new customers that otherwise would never find you and they can do so when your business is closed.

4. A website address is much easier to remember than a telephone number.

Include your web address on all your promotional material allows customers to take action straight away when they see your advertisement or hear about your services.

5. Increase customer confidence.

With the right content, easy navigation, and quickly accessible contact details, your website greatly increases customer confidence in your company and therefore more business.

6. Find out what your customers want.

Website statistics makes it easy for you to find out what customers are looking for on your website, how long they spent on your site and if you have want you want.

7. Low cost Advertising.

Use links to Facebook and other social sites to promote your business to a wide range of potential customers.

How to choose a name for your business

How to choose a name for your business

Choosing the right name for your business shouldn’t be rushed. There are many things to consider when choosing a successful name for your company. Here are some things to consider.

Be clear or be abstract?

Your company name could reflect what your business does. It’s clear and doesn’t need any explanation. The drawbacks is that it could be restricting if you decide later to branch out into other areas.

“Leafy tree trimming”  “Blooming Flowers”

There have been many very successful companies that have names that are more abstract. They don’t state what the business is about but they work well in all areas of business as they expand.

“Amazon” “Sainsburys” “Moon Pig”

Should you include your location?

Adding your location to your name seems like a good idea but it may become a problem if you change locations or if you expand your business then it looks as if you only serve the area you specify and this could be very limiting for the future. Whether you add your location or not really depends on if you feel you any of these points will be an issue for you.

“Sunbury Windows” “Cards for Cardiff”

Using your name

Many people use their name as their business name. This gives the impression that it is a business run by a sole person.  In some cases this can work well as it shows that the client will get a personal service.  If you plan on increasing your work force do you feel that using your name will work so well?  If you are female and single, what would happen to your company name if you got married? And if you are married, what about if you got divorced? Well you never know!

“Marta Cayzer Photography” “Kelly’s Cakes”

Traditional or modern?

Think about how your name will sound 10 years from now? Will it date or sound just as fresh as it did today?  Maybe you want a classic name from the past.

“Telephonic” “Caths Classic Cakes”

Is your name catchy and memorable?

Your name should be easy to spell and remember. Obviously the shorter the better and try and avoid strange words and unusual spelling. Do you want to explain it’s Cuts with a ‘z’ everytime?

What does your name mean?

If you are planning to do business with other countries it may be worth check to see if your company name doesn’t have another meaning in those countries. It could end up painting a negative picture of your company without you realising.

Is it already being used?

Check to see if there are any companies that are the same or similar that you wouldn’t want to be mistaken for. You could also lose business easily if a customer confused your name and ended up calling a different company. This can be checked easily by searching the internet, checking phone books and directories for your business name or similar sounding names.

Ask your friends and family

With so much to consider it can be hard to come up with some good names. Ask your friends and family or post a request on Facebook for people to give you ideas. Then go through the points above and rate each idea out of 10.

Pin a piece of paper up in your kitchen or office and write down any words that pop into your head as you think of them then sit down and play around with them until you find something that works. Check it then works with all the points here and before long you will come up with the ideal company name.

One last thing…

Think you’ve worked it out? If you are planning to set up a website for now or the future,  have you considered how your name works as a domain name? Read our blog on Choosing the right domain name for more advice and tips.

How to choose the right domain name

How to choose the right domain name

OK, so you have your business name and now you want a website. You need to start with a good domain name. Read on for advice on good and bad domain name choices.

If you haven’t worked out your business name yet check out our blog on Creating the right name for your business.

What is a domain name?

A domain name is also known as a website address. It is a name that a website visitor has to type into a web browser in order to visit your site.

Why don’t I just use my business name?

Using your business name may work very well as a domain name. Just check that no one else is currently using your name. You can check this by using our domain name checker below. You can look domains up in any search engine but sometimes domains are purchased and unused, use a domain name checker to tell you easily if the domain is already owned by an individual or company.


Keep it short

The best domain names should be short and easy to remember when they see it on the side of a van or on an advertising board. If your company name is long is there a way of shortening it to create a good domain name?

Avoid using hyphens

Having hyphens in your domain name is hard to communicate on a telephone and looks unprofessional. Choose rather than

Avoid plurals

Be careful with this as this can be confusing. can be confused with . The best way around the problem is to purchase both domains. This doesn’t mean you need to have two websites. A redirect can easily be setup between one to the other.

Avoid spelling short cuts

Another confusing one for the telephone. Having spelling shortcuts in your company name can cause problems in your domain name. You don’t want to have to explain that “Flowers 4 u” is www.flowers4(the number) u (the letter on its own) It will drive you mad I promise you.

One domain with every website

Have a website made with SpiralNet Design and get one domain included in your package. Read more...

 .com or

If your company is based in the UK and you have no attention of expanding world wide then purchasing a is enough. However if you plan to go global then consider a .com domain name. Whether you purchase other domain names (.uk .net .info) it’s up to you but it will guarantee that they are not taken by anyone else.

Check similar domains

Check to see if there are any domains that are similar that you wouldn't want to be mistaken for. You could also lose business easily if a customer confused your domain name and ended up on website for a different company.

Check your domain

Before you make that final decision and purchase that domain check to see if your domain has recently changed from registered to unregistered status. It could be that the domain was previously connected to a website that was considered adult content and you would not want your company to be associated with this.