FAQs – Google Analytics
Reading through the Google statistics for your site can be confusing. Let’s run through some frequently asked questions.
Why does it show pages that aren’t on my website?
It is quite normal to see results from spammer sources that distort the statistics. There are things in place to stop these results getting through but it’s not always possible to block everything. If these pages are only showing a 1-page view that’s usually a sign it’s spam. If it were a real visitor, they would only see the ‘Page Not Found’ error page. If you know it’s not a page on your site, just ignore these results.