Key

Users - visitors who have initiated at least one session during the range.

Sessions - total number of sessions within the range. A session is the period time a user is actively engaged with your website. If a user comes back to your site after 30 minutes of leaving, that is counted as another session.

Avg session time - the average amount of time users spend viewing a specified page or screen, or set of pages or screens.

Bounce Rate - the percentage of people who visit a website and leave without taking any further action, like clicking on a link, filling out a form, or visiting another page. A low bounce rate is good for your site.

Engagement rate - the percentage of visitors who actively interact with your website by spending time, clicking, or navigating further.